Transcript by www.newsy.com BY MARIA LOPEZ ANCHOR MEGAN MURPHY You’re watching multisource tech video news analysis from Newsy. Call it a social-media connected bottle opener. Just pop open a beer with your Heineken church key- and check out what happens. “When a beer is opened, it directly creates a Facebook event at your location, inviting friends from your city.” A blogger for Crafted calls it brilliant. “It’s an undeniably amazing concept. Use a special Bluetooth-enabled bottle opener to open a Heineken, let your friends know that you just cracked open a cold one, and invite them to join you via Facebook — all in one fell swoop.” If enough friends show up at your “Heineken party”- you win a whole case of beer. But a blogger for Social Times wonders- is it really worth it? “Would you really want your Facebook page to be updated every time you cracked open a Heineken? And just because you felt the urge to drink a Heineken would you really want Facebook to automatically invite everyone in your area to come over to your house?” A writer for TIME agrees- sarcastically saying– “I know that every time I sit down to enjoy…a delicious craft IPA… I’m thinking, ‘Hey, I wish everyone I knew on Facebook could be here to watch me drink this thing.’ Thankfully (or unfortunately), this is all still just a concept at the moment.” A reporter for Media Week points out- Heineken is in the process of reviving its “innovation team”– trying to stay on the forefront of social media …
Source: YouTube
If you like such applications, pls check http://www.fcbeertap.com
Follow FCbeertap on twitter:
http://twitter.com/#!/BeerCommander
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